“Defining the grey area between black and white” messaging a current movement between the worlds of streetwear and high fashion. Virgil Abolh’s Off-White explores concepts of branding, the zeitgeist, and the expression of youth culture in the contemporary moment. Abloh translated timely inspirations ranging from the graphic lines of Ludwig Mies van der Rohe’s Farnsworth House to typography and emotionally significant prints in his ready-to-wear collections, all with the goal of providing a wardrobe that reflects luxury as it is lived today. As Virgil was an architect by origin he translated thoughts throughout the whole design process. The brand was built based on the extreme essence of details and in particular paperclip and hexnut hardware, strong graphical language often translating the collection narrative and strong packaging. Focussing on lectures, installations and interior design Virgils’ influence was huge. A legend, an icon.