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“Defining the grey area between black and white” messaging a current movement between the worlds of streetwear and high fashion. Virgil Abolh’s Off-White explores concepts of branding, the zeitgeist, and the expression of youth culture in the contemporary moment. Abloh translates timely inspirations ranging from the graphic lines of Ludwig Mies van der Rohe’s Farnsworth House to typography and emotionally significant prints in his ready-to-wear collections, all with the goal of providing a wardrobe that reflects luxury as it is lived today. As Virgil is an architect by origin he translates thoughts throughout the whole design process. Packaging, branding, details in clothing up to the smallest out there were carefully chosen. Focussing on lectures, installations and interior design Virgils’ influnece keeps getting bigger. Off White Rotterdam, Off White kleding Nederland, Off White Nederland, Off White tshirt, Off White , Virgil Abloh Rotterdam

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