NotSoNormal
NotSoNormal, a label founded in 2021 by LA designer Alfredo Settimio, reinvents secondhand textiles with edgy, punk-inspired offerings. Thoughtfully sourced from recycled cotton and upcycled vintage garments, NotSoNormal's pieces are carefully epaired and extensively reworked by hand. Puffed trousers and coats made from nylon army-surplus liners pair with distress denim jackets and cozy sweatshirts enhanced with custom dye patterns and washes for an effortlessly cool aesthetic. Infusing everyday silhouettes with raw attitude, this eco-friendly brand reimagines he contemporary wardrobe with an attitude that is both on-trend and socially conscious.