What was originally created by Gilles Elalouf and Yohan Serfaty in 2011 was actually re-build and conceptually created by the current Creative Director and Antwerp Academy graduate Glenn Martens.  After working for Gaultier and later as Serfaty’s assistant Martens took over the creative directorship in 2013. An historical and subcultural mix translated into an experimental and radical vision the brand quickly determined its own path and DNA. Pushing boundaries in Menswear, leading the unisexism and unconventional design approaches make the label’s vision so strong. Layers jeans, double sleeved garments, slashed cut out jacket, separate designed blazers and iron wire sleeved hoodies all seem so logic when Martens shows it.

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