Adidas: three stripes, from Herzogenaurach to Hellstar
Few logos travel as far as three parallel stripes. They show up on football pitches, running tracks, rap album covers and, increasingly, on the collaborations that define how streetwear looks right now. The current adidas edit at ANSH46 sits right in that space: Bad Bunny's newest signature shoe, a revived 2000s runner, a chunky Adistar and a run of Hellstar pieces. Before the new arrivals, though, a short look back at where the stripes come from.
A shoemaker in Herzogenaurach
The story starts in Herzogenaurach, a small town in Bavaria, where Adolf "Adi" Dassler began making sports shoes after the First World War. With his brother Rudolf he ran the Gebrüder Dassler shoe factory from 1924, building spikes and football boots for athletes who wanted something lighter and more specific than a general-purpose shoe. The most famous early moment came at the 1936 Berlin Olympics, where Jesse Owens won four gold medals wearing Dassler spikes.
The brothers fell out and split the business in 1948. Rudolf set up on the other side of the river and founded what became Puma (we told that side of the story in our Puma Story). Adi registered his own company in 1949 and named it after himself: adidas. The three stripes, originally there to give the side of the shoe structure, became the trademark.
From the pitch to the street
For decades adidas was first and foremost a performance brand. West Germany's 1954 World Cup win, played in boots with screw-in studs, became part of company lore. The trefoil logo followed in the early 1970s. The real turn came from the street. In 1986 Run-DMC released "My Adidas", a song about the shell-toe Superstars they wore without laces, and the group went on to sign an endorsement deal with the brand. It is often cited as one of the first big deals between a sportswear company and musicians, and it set the pattern for everything that followed: adidas as a canvas for artists, not just athletes.
That pattern is exactly what you see in the pieces in store today.
Bad Bunny and the BadBo 1.1
Bad Bunny has been one of adidas' most visible partners in recent years, and the BadBo line is his own signature range. The BadBo 1.1 is a low-top version of his first shoe, the BadBo 1.0: almost the same shape, with a cut-down collar and a slightly reshaped side panel. The model arrived in September 2026 and keeps the squiggle-stitched Bad Bunny logo on the tongue. At ANSH46 we carry the BadBo 1.1 in "Chalk White", a clean, light colourway that works as an everyday sneaker rather than a display piece.
Hellstar: flames, light and darkness
Hellstar is a Los Angeles label with a dark, flame-driven visual identity built around the idea of light moving into darkness. Its work with adidas started with limited Superstar drops and grew into a global Megaride S2 release in August 2026. Alongside the footwear, our adidas rail carries Hellstar apparel in black: the Ember tracksuit pants, a graphic T and a pair of sweats. They are easy pieces to wear together as a set or to split up with denim and a plain hoodie.
Y2K runners, back again
The other strand in the edit is adidas' own archive. The Megaride, a running silhouette from the mid-2000s, was relaunched in 2025 for its 20th anniversary, and the Megaride AG in our store follows that revival with a pink colourway. The Adistar XLG 2.0 belongs to the same mood: a chunky, technical runner that leans into the early-2000s shape that has come back into fashion. Both pair well with wide trousers or track pants, where a heavier sole balances the silhouette.
Adidas x Willy Chavarria
If you want the three stripes with a more tailored, emotional point of view, look at our Adidas Originals x Willy Chavarria rail. Chavarria brings his oversized, dignified take on Chicano and workwear codes to the partnership, with a rose tee, a dazzle short, woven track pants and the Meg sneaker. Read more about the designer in our Willy Chavarria Story.
Shop adidas at ANSH46
Browse the full adidas collection and the Adidas Originals x Willy Chavarria collection online, or come by the store in Rotterdam to try the sneakers on. Stock is limited and sizes go quickly, so if something catches your eye, don't wait too long.