Paly Hollywood
Explore Paly Hollywood at ANSH46 Rotterdam — the Los Angeles label founded by artist James Franco and designer Kyle Lindgren, where DIY punk meets California cool. Named as a nod to Franco's hometown of Palo Alto, Paly translates hand-drawn artwork, tattoo-flash motifs, paint splatters and scribbled graphics into ready-to-wear built around the darker, unsung side of Hollywood. Distressed T-shirts, sweatshirts, hand-knitted sweaters and worked-over denim are produced in limited quantities and finished by hand, so no two pieces read exactly the same. At ANSH46, our curated Paly Hollywood selection captures the label's raw, art-driven attitude — clothing that feels closer to a canvas than a collection.
