1017 ALYX 9SM

With over a decade of experience in streetwear, music, and art, including collaborations with Nick Knight, Kanye West, and Alexander McQueen, Been Trill co-founder Matthew M. Williams launched 1017 ALYX 9SM in 2015. Bold text, embroidered graphics, and industrial details underscore the label’s utilitarian line, which offers pieces ranging from its signature rollercoaster belts to technical trousers and leather dog leashes. Sturdy silver-tone hardware mixes seamlessly with streamlined tailoring and workwear silhouettes. Suffusing pragmatic luxury with streetwear sensibilities, a keen eye for detail and attention to sustainable production underlines every collection. The brand was named after his oldest daughter called Alyx. 1017 being the birthday date of Matthew himself and 9SM being referral to St Marks Place NY. With Williams named as Creative Director of Givenchy in 2020, 1017 ALYX 9SM's future-oriented outlook shines brighter than ever. Being the first ever official collaborator of 1017 ALYX 9SM in 2017, we have a special historical connection with the brand. Please visit our visuals page to discover more.