Miami-based lifestyle label Alchemist embraces a transformative philosophy in a cross-cultural synthesis of fashion, art and architecture. A decade after opening the doors of its first surrealist-designed boutique in 2007, creative directors and partners, Erika and Roma Cohen, unveiled their “Paradise Lost” debut capsule collection featuring basic t-shirts and hoodies. The cult-like success of Alchemist’s Know U Rider joggers, with signature frayed trimmings, and the handcrafted, wire-embroidered Kurt Cobain hoodie started a new fashion dialogue, propelling the brand’s couture-approach to jersey staples into the highest echelon of casualwear. Coveted menswear is tailor-made for the wardrobe of the carefree, sun-seeking South Beach strip dweller — celebrities and cool kids alike. Reflecting a nonchalant and fun aesthetic, plush Japanese French terry and jersey pieces, artfully destroyed and colored in zesty illustrations, exude a rich artisanal quality. Generously instilling its exuberant hometown flair, Alchemist continues its metamorphosis of the relationship between art and fashion.