Heron Preston is the emblematic artist of the post-internet era, the eclectic spokesperson of his generation. Thanks to its bold and genre-bending aesthetics, he has become an icon in youth culture. Born in San Francisco and educated at Manhattan’s Parsons School of Design, Preston now functions as an artist, creative director, content creator, designer and DJ; the one common thread among his creations is a commitment to innovation, experimentation and unpredictability. He is never worried about breaking rules, as evident by his collection, characterized by unique clothes and accessories. His signature style has earned him various collaborations with famous contemporary artists, such as Virgil Abloh.